Electronic advertisements and websites
Limitations in relation to electronically accessible adverts
Section 9 of the Regulations states that, where an advertisement published by or on behalf of a legal practitioner is either accessible electronically or links to other information that is accessible electronically elsewhere, the practitioner is personally responsible for the publication. This is most particularly relevant to Google search and AdWord listings
Websites
Section 11(a) of the Regulations states that an advertisement published or caused to be published by a practitioner must make clear on the face of it who it was published by.
This is relevant to websites for specialised areas of law. If a solicitor has such a website (for example tax law) it must state clearly on the face of the website the name of the firm that is powering the website.
