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Business goals are not clearly set out, say one quarter of workers surveyed
Ciara Flaherty and Susie Horgan of Springboard Communications

28 Jan 2021 / employment Print

Business goals unclear say one quarter surveyed

Irish employees believe their workplaces have an over-reliance on email, according to a new survey.

While employers are communicating more than ever (almost half of workers receive daily official updates), 30% do not find the information being shared useful, the survey also shows.

71% of Irish employees say the volume of communication from their employer has increased since March 2020.

The findings come from research carried out by agency Springboard Communications, investigating the impact of remote working and employee sentiment around internal communications in their organisation.

Clear updates 

And a full 77% would like an improvement in their company’s internal communications with the includion of clear and transparent business updates.

Almost a quarter are also not clear on their organisation’s business goals.

The release of the research marks the launch of Springboard Communications The Internal Wire, a service dedicated to achieving internal communications results.

In December 2020, Springboard Communications announced their rebrand from Springboard PR & Marketing.

Sudden shift

Springboard Communications managing director Susie Horgan said: “When the sudden shift to remote working happened back in March, many companies understandably upped the frequency of communication with their teams.

“Almost half receive daily official updates – but nearly a third of those surveyed don’t find the content shared useful. A year on, while management is talking to employees, are they really listening to what they need? 

Susie Horgan added: “Alarmingly, our survey also found that almost a quarter are unclear on what their organisation’s business goals are.

“To achieve those goals, employees need to first understand them.”

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