We use cookies to collect and analyse information on site performance and usage to improve and customise your experience, where applicable. View our Cookies Policy. Click Accept and continue to use our website or Manage to review and update your preferences.


Writing Speculative Cover Letters

Tips on Drafting Speculative Letters

Taking a speculative approach when job seeking, if done well, can lead to a successful outcome. It may mean you are considered for a job not yet advertised or offered an interview for a future vacancy.

There are a number of factors at play that need to considered if you wish to use this approach. The below points will help you create an effective speculative cover letter.

Shortlist Employers

  • Shortlist organisations that are of interest to you.
  • Investigate the type of jobs they offer.
  • Do research on these companies – look at their company website, their social media channels, LinkedIn etc.
  • Find news articles about them and related industry material.
  • Understand how they operate and their work ethos.

Contact the Decision Maker

  • Find the best person to contact - ideally a decision maker.
  • Contact the company to get the persons details.
  • Address your letter to this person.
  • End off with an invite to meet at their convenience and / or a follow up phone call.

Good Formatting

  • Use a formal letter layout.
  • Choose a professional font style like Arial and stick to one A4 page.
  • Use 'Dear...' and end with 'Yours faithfully,'
  • Use two or three paragraphs of text.
  • Focus on their needs, not yours.
  • Sign the letter with your name typed below your signature. Include your mobile telephone number and email address.

Tailor your Application

  • Each speculative letter should be tailored to the company or particular role that interests you.
  • Aim to demonstrate how your experience and achievements are relevant and of benefit to the company.
  • Match the tone of the letter to the organisation.

Follow up

  • Follow up with a phone call.
  • If offered a chance to meet, approach this as you would a job interview.
  • Be professional and thank them for their time.

Always proofread thoroughly before sending out your speculative letter and CV. Keep a copy of the letter should you be fortunate to be called for an interview.

Other Tips

For more helpful information to support your job search, see our Job Seeking Tips.

Skyscraper Banner